Lead response and qualification
Answers inbound SMS and web chat in under a minute, qualifies against thresholds you set, and routes the real buyers to your sales manager with the conversation attached.
Shipping todayOperations systems for dealerships
You paid
for that lead.
Nobody answered it. Nuvina builds the operations systems independent lots run on, starting with the one that answers your leads in under a minute.
The numbers
What the research says about lead response
23%Never answered at allHarvard Business Review audited 2,241 companies on inbound web leads, 2011.
$2,711Average monthly lead spendCarGurus per-dealer average, their own audited filings. Cars.com averages $2,500.
89%Offered no other carPied Piper mystery-shopped 3,290 franchise dealership websites, 2026.
Industry research, not our results. We have none of our own published yet, and we say why on the work page.
The problem
You're not slow.
You're outnumbered.
We build for independent lots. Not franchise stores with a BDC staffed nine to nine. Lots where the owner is on the floor selling, and the leads stack up behind him.
23% never answered the lead at all.
Leads arrive when nobody's on the floor.
Harvard Business Review audited 2,241 companies on how fast they answered inbound web leads. Nearly a quarter never answered. Another 24% took more than a day. That study is from 2011 and it wasn't about car lots, but you already know the shape of it: the lead lands Sunday night, and by Monday the buyer has messaged three other places.
$2,711 a month. No promise of a single lead.
You're buying leads with nothing accountable for them.
That's what the average CarGurus dealer pays, from their own audited filings. Cars.com averages $2,500. Big franchise groups pull both numbers up, so yours is lower. What doesn't change is that neither contract commits to one lead, and nothing in either one is responsible for answering the ones you get.
89% never offered another car.
Answering fast isn't enough if the answer is nothing.
Pied Piper mystery-shopped 3,290 franchise dealership websites this year. Nine out of ten replies didn't offer an alternative vehicle when the one asked about was gone. Those are stores with a full BDC and a manufacturer breathing down their neck. The buyer doesn't want a fast reply. They want to know whether you've got the car.
What we build
Start with the one
that answers.
Inventory and sourcing
Checks your DealerCenter feed live inside the conversation, and sources from Manheim when the car isn't on your lot. The part a generic chatbot can't do.
Shipping todayReporting
A monthly record of what came in, what qualified, what got routed, and how fast each one was answered. Included in every build.
Included in every buildFollow-up and reactivation
Working the leads that went quiet and the buyers who never closed. Designed, not yet built into a shipped system. We'll tell you that rather than sell it.
In designStack consolidation
Most lots run four or five tools that don't talk to each other. Bringing them under one system is the bigger job, and the one we're building toward.
Scoped, not productizedWhatever's held together by hand
The report someone rebuilds monthly. The inventory living in two places. Tell us what breaks and we'll say honestly whether it's worth building.
Case by caseHow we work
Four weeks. Two of them
on your real leads.
WEEK 1
Discovery and configuration
We agree in writing on what a qualified lead is on your lot, how the conversation should run, and where each one goes. You sign off before we build anything. A2P 10DLC registration starts now, because carriers gate business texting on it.
WEEK 2
Build
Intake and qualification, your DealerCenter feed, Manheim sourcing, routing and escalation. All of it built into the GoHighLevel account in your name.
WEEKS 3-4
Live testing and handoff
It runs on your actual inbound leads with a review in the middle. You check that inventory's right, that sourcing returns real cars, and that the right people reach your sales manager. Then we hand it over.
What it costs
Built in four weeks.
Then we run it.
A build typically runs around $6,000, plus a monthly fee to operate it once it's live. You get exact numbers on the call, once we've seen your lead flow.
Your GoHighLevel subscription is billed to you directly. We never resell it or mark it up.
Field records
Proof, not promises.
No published field records
A field record needs a before and an after. We didn't capture before-state numbers at week zero on the early builds, and we're not going to reconstruct them now and call them measured. Every build from here starts by measuring what it replaces.
What we connect
The tools already on your lot.
We don't ask you to replace what works. We connect it.
- GoHighLevel
- DealerCenter
- Manheim
- Autotrader
- CarGurus
- Cars.com
- Facebook Marketplace
- Twilio / A2P 10DLC
- n8n
- Google Calendar
- Stripe
- Webhooks and REST APIs
How we build
Inside your account.
Under your name.
The person you meet on the call is the person who builds it. There are no account managers here, and nothing gets handed to a junior after you sign.
Questions
Asked, answered.
Who's this for?
Independent used-car lots, roughly 20 to 100 units, that already buy leads from Autotrader, CarGurus, Cars.com or Facebook and lose them to slow response. Not franchise stores. A franchise rooftop has a staffed BDC and a manufacturer enforcing response times; an independent lot usually has an owner selling on the floor and leads stacking up behind him. Those are different problems and we only solve the second one.
Not sure that's you? Book a 30-minute call and we'll give you a straight answer.
Is the lead agent all you do?
No. We build the operations systems a dealership runs on, and the lead agent is where we start because it's the one with the clearest payback and the easiest thing to prove in four weeks. Once it's running we usually find three or four other things being held together by hand. We'll tell you what we see. We won't sell you a second system before the first one has earned it.
See the full list on systems.
What does it cost?
A build typically runs around $6,000, plus a monthly fee to operate it once it's live. The monthly covers monitoring, script and offer changes as your inventory and promotions shift, integration upkeep, and a report each month. Your GoHighLevel subscription is separate and billed to you directly by GoHighLevel. We never resell it or mark it up, so your CRM and your contacts don't depend on us still being around.
Want the number for your lot? Book a 30-minute call.
How long until it's live?
Four weeks from kickoff. Two weeks to build, two weeks running on your real inbound leads with a review in the middle. The testing time is deliberate: one week at a small lot might not see enough volume to be a real test. One dependency to know up front. US carriers require A2P 10DLC registration before any system can text a mobile number. It gets registered in your own account, it costs very little, and approval usually takes about three business days.
Question about the timeline? Email us, no call required.
What doesn't it do?
It doesn't answer the phone. This is SMS and web chat only. It doesn't build your financing application, and it never asks for a license number, bank details or a Social Security number: when that information is needed the buyer goes to your own secure link and the data never passes through the agent. Inventory syncs from your DealerCenter feed once a day, so a car sold this afternoon can still show as available until morning. Auction sourcing is Manheim.
Need something off that list? Email us and we'll say if it's possible.
What happens when something breaks?
For 90 days after acceptance we fix any defect at no charge. That's separate from the monthly fee on purpose: you should never be paying us to repair our own build. The monthly is for running and improving the system. After the initial term either side can end it with 30 days' notice, and if you do, you keep your data, your CRM, your contacts and a documented handover.
Want to see exactly what you'd own? Book a call.
The first step
You paid to make the phone ring.
Is anything answering it?
Thirty minutes, no pitch. Bring last week's leads and we'll walk through where this would have caught them.